The situation

Do you also feel this way?

Be it products or services, the issue of market entry is on the radar every day for a large number of businesses, governments, cities, and municipalities.

Businesses seek to expand their business segments in order to sell their products in new marketplaces. Governments seek to increase export rates for the entire country and to market the country as a business location. Cities and municipalities need liquidity for local funds and they are equally looking to market their location.

The primary goals of market entry are selling services and establishing brands. This requires a clear strategy from the get-go that serves as a platform to implement the project in a focused manner in a way that keeps risks to a minimum and that delivers maximum success.

If you engage with this project in detail, you suddenly realise the scope and the variety of the areas associated with this:

• Marketing

• Distribution

• Sale

• Public relations

• Setting up a business

• Law

• Brand management

• Logistics

• Customs

• Import regulations

• Legalisations

• Norms & standards

• Staff

It should be noted that marketing is very time-consuming and that it requires additional specialist knowledge. The project approaches the limits of what you can achieve on your own. As a result the project is put off for the time being because the perceived risk is deemed too high with no solution in sight. Great opportunities are not seized.

This is where Entryplanet comes in to resolve the situation. We support you extensively by providing conceptional and operative consulting expertise.

Learn more here: The solution