Niche markets

Placing products strategically

Among which competitor products you place your own must be well considered. Positioning your products initially among the wide and established range of providers may give you a pleasant sense of belonging. However this will soon fade away unless you constantly counteract it with cost-intensive market strategies and campaigns.

Entryplanet gives you the option to identify your own niche market and to place your product in a way that promotes sales. The best thing you can do is to establish yourself as being unaffected by competition. In contrast to generic approaches you considerably reduce your PR and marketing expenses. This puts you in a strong position in the market from the very beginning. Our niche market solution package provides low risk while allowing for efficient market entry.

Following successful establishment in your niche market, phase II is initiated. This lets you position yourself next to known brands, and by doing so you can conquer a different market segment at this stage in the process.

In the time that has gone by you have gained valuable experience, you have gained market shares, and your business is in a stronger position than it was initially. For this purpose we offer you this:

conceptualisation, consulting and implementation of measures necessary.