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Marketing & PR services

Profitable solutions for your application and your image

 

Marketing involves consistent adaptation of a business or a product to the needs of the market. At the heart of this is usually a marketing mix consisting of the four tools of price, product, placement (distribution), and promotion (communication/advertising).

 

The art

It is an art to find the right marketing strategy based on the 4 Ps. We will assist you in choosing the approach that is right for you. We will also offer you a suitable portfolio – ranging from print, television, teletext, and online advertising to email marketing, mobile communication to social media, guerrilla, telephone, or direct marketing, and various PR activities. It goes without saying that we also produce advertising material for you. This can be a commercial for television, ads on microsites, or even a comprehensive app. Everything from one source!

 

The goal

The goal is to reach your target group effectively and efficiently in order to make your products unique and thereby increase sales via all communication platforms.

 

Make your brand stand out from the crowd!

 
 

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Mobile worlds

Make the most of your customer dialogue!

 

Surfing, chatting, emailing, playing, doing business – all of this happens not just on your home computer but also from your mobile phone.

 

Always online

A person's smartphone is becoming their most crucial interface between the real world and the digital world. It is only if online and mobile are combined effectively that the consumer is offered the best brand experience possible. The same holds true for successfully acquiring new customers and perhaps more importantly sustainable customer retention. This should be a good enough reason to examine your mobile strategy within your marketing mix. Now is the time!

 

It is high time that you used the vast possibility which mobile marketing has to offer for your brand or your business.

 

 

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These are your benefits:

  • Increasing customer satisfaction and customer frequency

  • A new type of retention of existing customers by using tailored activities, implementing upselling and cross-selling

  • Improving customer orientation in order to offer the customer services tailored to their needs

  • Linking online and mobile offers

  • Establishing a brand which, by including a mobile variety, will be recognised more and more quickly

  • A minimum of dispersion losses in communication for more than 19 billion mobile phone contracts

 

 

 

 

 

 

 

 

 

 

These are our services:

  • Consulting & strategy

  • Conceptualisation & creation

  • Technology & platform

  • Implementation & distribution

  • Marketing concepts & analysis

  • In-app advertising

  • Project management

 


       

 

 

For operators entering the mobile market, it is a logical expansion of their strategy with a product aimed at the future. This product also meets the needs of consumers. In future targeting (location, time, profile, status of the user) will become available if the user agrees to share their location or status. Users themselves must give permission. If and when this happens this will become a starting point for marketing activities! The application allows you to have the customer come to you for more activities. It also lets you obtain information about them, and you will be able to utilise this information.

 

If users allow you to localise them, they may e.g. be rewarded for this by being sent promotional codes. This leads to higher customer satisfaction, higher user frequency thanks to activities, and thus new relevant sales. In this approach offers are personalised based on user profiles or user habits so that users are made aware of anything unique. The right tip/offer at the right time is of added value to the user, and users will feel appreciated.

 

In the long term users become valuable consumers through skilled mobile marketing. The data stock may be used across platforms if permission to do so has been given. This high-quality customer data give insights into the general usage patterns of users. Profiling is the first step. Businesses receive important first-hand data from their communication with consumers.               

 
 
 
 

Mobile internet & advertising

Acquiring new customers with mobile applications

 

Mobile portals & microsites & apps

Applications for mobile portals (apps), microsites: Business and brand communication, marketing products, acquiring and retaining customers, campaigns, market research

 

Service:

Consulting, strategy, conceptualisation, creation, implementation, platform, analysis, optimisation, reporting, project management

 

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Locally based services:

Application: Locally based services: Application within a mobile app. Users have to have location services activated and with their location and personal data may then e.g. receive a voucher for a shop near them, recommendations for restaurants etc. Local services are a real added value.

 

Service:

Consulting, conceptualisation, creation, implementation, project management

 

 

 

 

 

 

 

 

 

Advertising on mobile webpages or within apps

Application for in-app advertising: Advertising products, services, content within an app, a game. This is relevant to all those customers who have already launched an app or who would like to place their products or services e.g. in a game.

 

Service:

Consulting, conceptualisation, creation, implementation, reporting, project management

 

           

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Mobile permission & customer dialogue

Mobile applications attract customers

 

CRM mobile app:

For businesses looking for active customer interaction and customer retention (a complex issue)

Service:

Consulting, strategy, conceptualisation, creation, technology & platform, analysis, optimisation, reporting, project management

 

App for opt-in management:

Building and maintaining your customer data from a mobile app, allowing for customer dialogue. Relevant for all businesses active in the areas of CRM and active customer acquisition.

Service:

Consulting, conceptualisation, creation, implementation, analysis, project management

 

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App for campaign management:

For businesses and organisations that start mobile campaigns for their brands, products, or messages such as competitions, surveys, games.

Service:

Consulting, conceptualisation, creation, delivery, analysing campaigns

 

 

 

 

 

 

 

 

 

App for push marketing:

For businesses and organisations that send messages by email, text message, picture message to e.g. get users to visit their website, participate in their competition or market research, or simple let customers know about the launch of a new product.

Service:

Consulting, conceptualisation, creation, delivery, analysing campaigns


 

 

           

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Mobile response & interaction

Direct communication with your customers

 

Using response campaigns/marketing:

For businesses looking to reach their end customers directly on mobile platforms. Examples include messages to order product brochures, get discounts, and receive advertising product samples.

  • Response campaigns in the entire communication via text message, picture message, telephony

  • Recommendation marketing – viral campaigns to acquire new customers

  • Lead generation – customer data are generated

 

Service:

Consulting, conceptualisation, creation, delivery, analysing campaigns

 

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Mobile tagging with QR codes:

Business communication, advertising products (in print media, on posters, on television), social media, PR – innovative approach to users' mobile phones.

Service:

Consulting, conceptualisation, creation, delivery, analysing campaigns

 

 

 
 
 

           

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QR codes

 

A square connects the physical and the virtual world

 

QR codes (QR = quick response) are two-dimensional graphics with up to 4,296 characters or 7.089 numbers. In contrast to conventional barcodes on packaging this mess of pixels may contain a great deal of information: text, link, business cards, text messages, emails, vouchers, games, competitions, product-related content, or the like. QR codes are a new and sensible approach in business communication and as a mobile marketing tool. This is because of the vastly increasing use of the mobile internet on mobile phones.

 

You can find QR codes in newspapers, on posters, T-shirts, walls of buildings, cars, or business cards. Creativity and conceptualisation are key in this. QR codes should definitely link to a landing page optimised for mobile users. Users will expect readable information with an added value. This is one of the key factors for successful placement of your product within your mobile marketing mix.

 

Mobile internet use is on the rise, and almost every mobile phone has both a camera and internet access. Thanks to these technical conditions, QR codes are here to stay and connect the online and offline worlds!

 

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These are your benefits:

 

  • Innovative customer acquisition and customer retention

  • Contacting target groups that cannot be reached by way of traditional communication

  • Customised mass communication and low dispersion losses

  • Simple and elegant ways of sharing information as an added value

  • Content can be saved and processed quickly and is accessible at any time

  • In this day and age almost every smartphone has a camera

  • There are a lot of QR code apps these days for all the mobile phone systems available

  • Businesses can integrate their own brand into the QR code

 

 

 

 

 

 

 

 

 

 

These are our services for your campaign:

 

  • Strategic development

  • Design and implementation

  • Developing an optimised mobile website/landing page

  • Provision of tracking systems

  • Evaluation and analysis

 

           

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Email marketing

Send your emails directly to the decision-maker

 

Email marketing gives you the opportunity to retain existing customers and to build or expand on the loyalty of interested parties. This type of marketing is made possible by addressing people directly and in a personalised manner combined with customised content. Interactive customer dialogue gets recipients involved and helps them build a connection with your business and your products. Emails and newsletters, along with search engine marketing, are amongst the most successful and efficient online tools. Thanks to measurable indicators and detailed reports, you are given feedback on your success at all times.

 

There is a sufficient number of selection criteria (such as age, gender, postcode, spectacle wearer, topics like travel, finance, health, electronics, digital content etc.).

 

We currently use a basis of around 19 million current addresses. There have been around 4,000 campaigns since 2008. The goals are always to address your target group. This is made possible by targeting. An opening rate of well over 10% to 15% can be guaranteed for a large number of activities. This means that users click on your ad, the link of the supplier etc. Here are a few more advantages of this approach as compared to other forms of advertising:

 

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  • Email marketing is push media

  • Email marketing can happen whenever you want

  • Interactive customer dialogue with an efficient approach

  • High level of quality control, customers can define target groups

  • Click and opening rates of up to 15% guaranteed

  • Cost-effective direct marketing and measurable indicators of success

  • Ways of continuously improving your activities

  • Integration of videos, images, Facebook links, other activities

 

 

 

 

 

 

 

 

 

 

The process

  • We make addresses and target groups available

  • Your offer will be created for you

  • We will optimise the layout you created

  • You will be sent a test order for approval

  • Following approval, your newsletter will be sent on the date desired

  • Controlling/reporting of the campaign

 

           

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Address recording

Targeted use for your CRM!

 

The most up-to-date address data, available fast and of excellent quality - this is the basis for building and expanding your central address database to make your direct marketing a success. You can use this data and delve into market research related questions. You will receive this data over the phone, mobile, or through the internet from competitions, orders, or PR campaigns. 

 

Your customers want to be addressed personally. In order for this to happen, you need exact information starting from correct names and addresses to marital status and preference for certain products. This is how your direct marketing will be a success. It goes without saying that your data are safe. This sensitive issue is very important to us. Your data will be treated as strictly confidential, and we will of course not pass it on. We offer you data management with the highest level of data security.

 

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These are your benefits:

  • Gathering valuable addresses and information

  • The ideal conditions for one-to-one marketing

  • Targeted use of target, group-specific media channels

  • Always up-to-date, valuable, and personal customer details

  • Improving the quality of your data helps reduce costs and effort

  • Minimising dispersion losses

 

 

 

 

 

 

 

 

 

 

 

 

Our services for you: 

  • Conceptualisation and structure

  • Checking data (including check for duplicates, correct spelling etc.)

  • Comparing reference databases and delivery in all file formats

  • Enriching with sociodemographic details

  • Control and optimisation

  • Analysis and evaluation

 

The base rate for implementing individual services is subject to individual service elements and can only be quoted following a comprehensive briefing.

 

           

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Internet marketing

Successful expansion of your online business activities

 

The term is very clear: Internet marketing occurs exclusively online. Of course! And these days the world wide web is where things are happening. Internet marketing is an indispensable component of any strategy. This is because the internet has become the most efficient and the most important communication channel that we have today.

 

 

 

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Anyone seeking to position their product, their brand, or their business needs digital marketing such as search engine advertising and marketing as well as affiliate, email, and Facebook marketing or mobile marketing.

 

 

 

 

 

 

 

 

 

 

 

It is a skill in itself to find the right dose of the above for your target group in order to speak eye to eye to them. 

Please do not hesitate to contact us so we can define the basis of your strategy.

 

           

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Social media

Use new media in a targeted approach

 

It is not just the brand that is at the centre but also people – your brand is given a face! Social media allows you to take a big step into the digital world in order to find new customers, place information, build networks and contacts, and to of course communicate with your target group. You can only build your brand if you work across all media. This also includes: publishing on blogs, YouTube, flickr, video content as a factor in opinion leading, networking via XING, LinkedIn, Facebook, VZ etc.

 

 

 

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Social media is a media of dialogues: topics, knowledge, information, solutions can be displayed easily and expressively. The (mobile) internet and social media are the number one source of information. This is set to revolutionise marketing strategies in future. Human nearness, trust, emotions, credibility, transparency, open dialogue, and current content are all crucial in this.

 

 

 

 

 

 

 

 

 

We take you through this exciting, new world with your goals in mind! 

 

           

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Website & shop

Address your target group with successful advertising

 

An appealing website is standard for any business in this day and age. Yet some websites still look like experiments: They are not creative. The design is unprofessional. There are no social media elements. The navigation on these websites is far from user-friendly: This is where there is huge potential for the online appearance of the website. In some cases this might apply to the integrated shops, too.

 

 

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It is for business and brand communication, for PR and for product placement in particular that your website is the best form of advertisement for your business. This helps you acquire customers and build trust. SEO and mobile-optimised websites help you reach a higher rank in search engine results. Your business will also have better visibility.

 

 

 

 

 

 

 

 

 

 

 

Use our tailor-made consulting service, conceptualisation, creation, and implementation for websites and shops. We will also host and monitor your website.

 

           

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TELEVISION

Visualising with the greatest possible effect

 

TV commercial production

Application: Business and brand communication, advertising your products, social media, PR

 

Service: Consulting, conceptualisation, creation, cut, sound recording, making content available to TV stations and other platforms in the formats necessary, media booking if needed, project management.

 

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TV – Shopping

Just imagine your service now being advertised to your customers on commercial television.

Your customers can easily order over the phone. You produce the goods, and from here we take over transport, commissioning, storage, distribution, complaints etc.

  • Auditioning for models

  • Advertising icon

  • Sponsoring

 

 

 

 

 

 

 

 

 

TELETEXT

Teletext is underestimated as an advertising medium. Yet the pixelled information reaches a vast range of millions of different people every day. This is because viewers like the fact that it is up-to-date. They like the news, the services, and the advice, the large amount of information on television programming as well as the fun of competitions and activities. Teletext is up-to-date, exciting, varied, and an ideal medium for linking your campaigns with an additional offer across media channels.

You can also use teletext to reach your target group.

Here are the advantages:

Teletext is user-friendly. Content can quickly be amended, and pages can be designed individually.  

 

           

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Campaigns

Success through a targeted approach

 

In communication and in marketing this concept is used in a variety of ways such as media, newsletters, internet, social media, television, or ad campaigns. Individual campaigns always focus on one clearly defined target group.

 

 

 

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In our approach we use a combination of different media channels so as to ensure that your campaigns are up-to-date and starts working fast and amongst a large number of people in your target group.

 

 

 

 

 

 

 

 

 

This involves us working together to find which marketing strategy is right for you. This is then used to achieve outstanding results in your marketing mix. 

 

           

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Competitions

Direct communication with your customers!

 

The days of the postcard are numbered. Competitions these days are offered across 4 different channels: by phone, text message, online, and mobile. Competitions allow for direct customer retention as well as for building a customer database. They also make campaigns measurable. As such brands are built in a targeted approach, and customer retention is intensified measurably. Interactive marketing is the first step! This makes competitions a crucial tool in sustainably optimising conventional and promotional campaigns by using additional channels of communication.

 

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These are your benefits

  • Higher response rates thanks to easily understandable principles

  • Gathering high-quality addresses for building and expanding your database

  • Option for dialogues for additional, cost-effective ways of communicating with your customers

  • Response rates are measured promptly so as to give you time to optimise your media choice

  • The brand is available 365 days a year around the clock

  • Refinancing option through the use of free participation

 

 

 

 

 

 

 

 

 

Our services for you

  • Consulting and conceptualisation

  • Scripts and production at a recording studio

  • Making available a contact number and a text message speed dial

  • Programming your telephone service, websites, and microsites

  • Determining a winner and address recording

  • Statistics tool and analysis

 

The base rate for setting up a competition depends on the scope of the work undertaken and the provision of individual, additional modules. Prices start at 850.00 Euro. 


 

 

           

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Spectacular activities without the risk of high costs!

Secure your success

 

Having a raffle with 1 million Euro or 10 cars which offer a money-back guarantee or a coupon offer - none of this is a problem. Advertise the most spectacular prize and still minimise your risk. You can be sure that neither the cash prize nor the cost risk will be above budget. Here is the solution: We insure your activity with any probability of winning. However the cost of this cannot be quantified in specific terms. The amounts may even be several millions. You can be sure that you will draw attention to your business this way.

 

 

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Unsere Leistungen für Sie:

  • Konzeption einer auf Ihre Bedürfnisse abgestimmten Marketingaktion

  • Beratung inkl. juristischer Überprüfung der Teilnahmebedingungen

  • Komplette Abwicklung durch erfahrene Mitarbeiter

  • Risikobewertung der Aktion bis zur Einschätzung von Rücklaufquoten

  • Bereitstellung von Requisiten wie Tresore, Umschläge, Lostrommeln etc

  • Absicherung zu einem Festpreis

 

 

 

 

 

 

 

 

 

 

Die finanziellen Eckdaten für die Umsetzung sind Abhängig vom Projekt und natürlich der Versicherungssumme und können daher erst nach einem ausführlichen Briefing beziffert werden.

 

           

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Charity for your market entry

 

Ongoing donations for a good cause!

 

These six letters are very important in our society:

DONATE. At least 9 million German taxpayers make donations every year. More often than not a great deal of confusion surrounds these donations. It is not clear if 100% of the amount donated actually reaches the organisation for which it was intended. Transparency is lacking. Now this has changed! 100% of donations made over the phone will be transferred. Donors can now support a project in the long term and sustainably even by making only a small donation every month. Businesses have the opportunity to start a project themselves. This is a very interesting component of business communication.

 

These are your benefits:

  • Positive image

  • 100% of the donation is passed on

  • Trust amongst donors with donations being made by adding them on to their phone bill

  • Higher contact quality than conventional advertising

  • A way of contacting target groups that cannot be reached using traditional means of communication

  • Making more people aware of your business is possible

  • Event market, corporate image, and PR measures are supported

 

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Here are the benefits for donors:

  • Simple payment of donations over the phone. A call to and/or from a landline is all it takes!

  • The service can also be used online thanks to the call-back button. This is perfect for participants who shy away from online transactions.

  • Safe payment method for donors without having them share their bank details.

  • Charge of even the smallest amounts, starting with 1 Euro up to a maximum of 40 Euros per month.

  • Maximum transparency – only the amount showing on the donor's phone bill will be paid (detailed description on the bill).

  • Phone bills are acceptable as receipts.

 

 

 

 

 

 

 

 

 

 

 

Our services for you:

  • Setting up the service and allocating a contact number

  • Script and production at a recording studio

  • Examining donation data to ensure they are valid and up-to-date

  • Full control of success and costs – all data are requested online

  • If needed, http, ftp, mail interfaces can be set up for data transmissions

  • Evaluation and billing

  • Project management

 

           

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Payment - Shopping safely

Paying over the phone!

 

These days the spectrum of payment solutions is very broad. In this area, too, it all depends on your customer-specific solutions when it comes to charging for your offers via mobile and digital platforms quickly and safely. Paying over the phone by calling service numbers, web billing, and mobile billing via people's mobile phone are appreciated and accepted by consumers. Yet the use of payment methods should be well planned and thought through. 

 

Service numbers

The range of German contact numbers e.g. ranges from free 0800 numbers to local contact numbers charge at the local call rate and 0180 contact numbers of between 3.9 to 20 cents per minute to charging for payable service via 0900 contact numbers. When choosing your contact number, your choice depends on the service offered as well as your intentions. Take advantage of our years' worth of experience in this market. We will give your qualified advice in planning and in the quick implementation of your solution.

 

Here are some of the benefits that may vary depending on your choice of service number:

  • Possibility of redirecting calls to different locations

  • Attractive payouts for refinancing activities

  • Gathering and evaluating addresses

  • Option for flexible tariffs and change of tariff

  • Successful billing and debt collection procedures

 

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Mobile payment

 

Premium text message

Offers can be charged for at a rate of 4.99 Euro. The process: The interested party sends a text message with a keyword to a speed dial and are then sent the content (ringtones, games, logos barcodes, or the like) to their mobile phone.

 

Web billing

For this the user enters their mobile number in the appropriate field on a website. Within a few seconds the user is sent a text message with a PIN. The user then enters this PIN into an additional field, and this concludes the transaction. This version has been authorised for digital goods and applications not specifically developed for mobile phones. Games, ringtones, logos, mobile phone television, videos, navigation products are examples of this.

 

 

 

 

 

 

 

 

 

Our services for you

  • Consultation for successful implementation

  • Making a contact number available

  • Setup and running the service

  • Bad debt management (for 0900 numbers)

  • Optimisation, statistics, and analysis

 

 

           

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Telephone

Call centre solutions

 

Let us assume your campaign was a success. Amongst other things it was accompanied by online and search engine marketing but also by ads on social media networks. A fantastic marketing mix. You have generated a lot of contacts. There is only one problem. You do not have a call centre, i.e. a professional solution to answer and make inbound and outbound calls.

 

We help you make sure that you will not lose even one customer! Here is what this means: Better quality of service, higher customer satisfaction, more customer proximity. Our team will skilfully steer the conversation, address emotions, solve problems especially when it comes to complaints. We will also answer any questions the caller might have. You will get more satisfied customers, because we are able to respond quickly and flexibly to market needs and customer expectations.

 

In our measures we combine inbound calls with an outbound campaign. Have you ever looked into the following issues?

 

Lead generation

Having a dialogue with qualified individuals interested in your products is particularly valuable in order to do relevant business in the long term. We support you in acquiring new customers by giving you concepts relevant for your specific target group. This applies just as much for B2B businesses as it does to B2C contacts.

 

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Market research

Do you know what customers really think about your business and about your products? We will work with you on a questionnaire. We will also gather this information over the phone.

 

Surveys

How well do you know your customers and their needs? Speak to them every once in a while. Review your range of goods and services and their quality.

 

Scheduling

Do you know when your customer has time? We will contact your customers. We will schedule meetings and will reactivate existing customers. 

 

Re-marketing

How many customers are you losing just because you are not as available as they would like? We follow up to make sure that your existing customers and your new customers have seen your email or your marketing campaign.

 

 

 

 

 

 

 

 

 

 

 

Our services for you

 

  • A specially trained and dedicated team

  • We work for you in 16 countries, a targeted approach in your customers' native language

  • Availability 365 days a year and of course 24 hours a day

  • The latest CRM technology which can effortlessly be integrated into your system

  • 10 years' worth of extensive experience in inbound and outbound

  • Comprehensive online statistics

 

Implementation costs vary by project. As such we can only put a specific number on this following a comprehensive briefing.

 

           

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