Brand analysis

Analysing the market environment | Requirements | Target groups | Competition

Market analysis comes at the very beginning of the strategy process and serves as a platform and basis for the next step, defining your market strategy. We perform market analysis in order to determine what the strengths and weaknesses of your brand are and what the potential for development is.

The aim of this analysis is to determine a perception of your brand that is as objective as possible. Based on qualitative and quantitative methods, a database is created and evaluated.

This is how the result of self-perception and outside perception of your brand is formed. The differences resulting from this (brand identity and brand perception) are the starting points for optimisation with a focus on setting the goals of the perception desired.

• In which market segment does your brand have a presence?

• What goods and services does your business offer?

• Which target group do the business and the brand address?

• Which other brands exist in your environment?

• What facts are there about the business?

• How does the brand present itself?

• What brand elements does your corporate design consist of?

• How is your corporate design being implemented across digital media?

• How efficient, innovative, and credible is the digital media employed?

• What is your company's position on climate change?