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Brand positioning

And this is exactly where your brand is   

 

EP_Unternehmen_Market Entry Pakete_Übersicht 370x370_43.pngIn practice your products are right next to other products on the same shelf. Why should a consumer choose your products over others?

  • Why?

  • What might be the reasons for this?

  • What arguments can be made for this?

 

What are the strengths and weaknesses of your brand and how does your competition position itself? Placing your brand in a competitive environment is what brand positioning is all about. At the core of brand positioning lies unique positioning so that you can clearly distance yourself from your competition. Tools must be used such as communication, distribution, service, and remuneration policies.

 

We provide decisive reasons!

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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