Treasure finder

Discovering hidden treasures, activating them, and benefiting from them

The situation

Lots of small towns or regions are world-renowned for a specific commodity, landmark, attraction, or building. It suffices to take the example of the Leaning Tower of Pisa that attracts thousands of tourists every year. It also supports the growth of the surrounding areas.

The Leaning Tower of Pisa had existed for a long time before it became a global attraction. Also in this case everything started with the idea to make this tower accessible to other people as a unique feature of the region. Marketing was first envisaged and then implemented. By now the Leaning Tower of Pisa has become a permanent source of income for thousands of people. The Tower has successfully been marketed for decades.

Many regions are unaware of their hidden gems that – once they are made marketable and a marketing concept is implemented – could mean a strategic repositioning of the region with all the advantages that come with it.

More often than not things that are normal for you as a local may be something very special for other people. There is huge demand in the surrounding regions or even from abroad. This may include local attractions, specialities, events or even buildings, raw materials, and cultural events. Generally speaking your region has more to offer than what you can see at first glance. Alternatively, attractions may also be created and then can marketed which subsequently leads to an increase in the number of visitors and the corresponding increase in income. Your region sends out a clear message to the public and turns into a permanent fixture and brand. Nationally, across Europe or internationally.

The solution

Entryplanet offers you the Treasure finder solution to allow you to identify unutilised potential, to activate it, and to successfully combine supply and demand. We close the gap in this area. Entryplanet uncovers your hidden gems locally as well as the development potential for your entire region. On the other hand, we create demand which is brought to the best-suited marketplaces by our marketing strategy.

The combination of existing income sources, as well as to creation of new ones, yields synergy effects that give your region the necessary attention.

Use the opportunity to unfold your full potential and to market it profitably. You will become more independent of the state budget. You will establish your region, and you will strengthen the very core of your location.

We can assist you in the following areas:

• Finding marketing opportunities

• Attracting investors

• Conceptualisation

• Location marketing

• Location PR

• Tourism

• Attractions

• Cultural sites

• Attractions

• Events

• Citizen services

• Citizen portals

• Improving quality