Product check

Is your product suitable for this market? 

A wide range of products are already successful in their country of origin. This is because the brand is already established. People know the brand, and it has become part of everyday life.

Businesses looking to successfully sell their products abroad must take into account the local market situation when entering the market. The product and the way it is presented need adapting. It is very rare for a product to be designed, in all its specifications, in such a way that it requires no adaptions. This means that all parameters necessary for market entry need to be taken into account.

Entryplanet's product check tells you exactly what needs adapting. This is to ensure that your product can enter the market successfully. Following successful implementation, we conduct our first tests in the market in order to examine reactions amongst your intended target group.

There are ways to conduct practical tests in different circumstances. However this always involves the same target group. The results are then analysed before being evaluated at the final stage of this process. Depending on your focus, the results can be used to further adapt your product. This adaptation then determines your readiness for market entry.

Example for food:

Organisation and execution of events with the potential target group in order to achieve validation. Execution of tests and surveys within our own network or at trade fairs. Placing a stall at the POS (Point of Sale) for validation purposes. Full organisation and running of the process followed by evaluation. All you have to do is deliver the products.

Services:

Products will be tested for the following properties. Local marketability is the most important factor at each step along the way:

• Appearance and impression

• Label

• Content: Appearance, smell, taste, texture

• Brand

• Standards, norms, certifications

• Corporate identity

• Corporate design

• Material

• Colours

• Packaging

• Labelling

• Graphics

• Images

• Marketing and PR activities