Distribution channels

Efficient and strategic market entry

The product or the service is ready for launch on your target market after analyses and tests. Are you looking for the right distribution channels that connect you with your customers? Or would you like to check existing distribution channels, try out new ones, and only use the most efficient distribution channels?

How does your product reach your end customer?

There are two different ways to access a market. We tend to differentiate between direct and indirect distribution channels. The choice of the distribution channel that is right for you is based on your products or services. This can be specified by looking at your target group as well as other factors that allow for choosing the right distribution channels.

Example:

For example you may be a producer of soft drinks. Your targeted customers are both male and female and can be classified as aged between 16 to 50 years old. In this case traditional supermarkets may be a possible distribution channel. In order to sell your products here, you will need the access required for this. Among other things this will cover listings and logistics. In addition to this you can advertise your product through the distribution channel at the supermarket (POS). This can for example be achieved with testing stalls and sending samples. Integrating content published via digital media is part of the conceptualisation. This roughly defines communication with your end customers.

Entryplanet offers you a true end-to-end solution. This lets you enter a maximum of the market. This solution also covers any processes between you and your end customers. The core of our service is to define and activate the most efficient of distribution channels.

This helps mobilise your entire potential for distribution and helps direct this potential correctly. You benefit from lean and short process lead times that take effect in the market in a targeted and loss-free manner.

Additional channels are activated and time-to-market time is reduced considerably by using IT infrastructure solutions. This transforms distribution channels as direct links to your customers in a targeted and efficient approach. Using a strategic combination of campaigns, you achieve synergies that significantly manifest the connection with your customers and your brand.

Let us know what your situation and your requirements are.